A Limited-Edition Champagne Collaboration for 2025

Ever since, Maison Dom Pérignon has pursued that creative ambition through each Vintage champagne—crafted exclusively from the harvest of a single year. The bottle and its packaging are a visual delight, featuring Murakami's signature flowers in a jubilant profusion. The modular floral tableau invites you to assemble and engage, making it a perfect addition to any art collection. Today, iconic champagne brand Dom Pérignon unveils its new campaign – a series of portraits by Collier Schorr, along with a film by Camille Summers-Valli. While Dom Pérignon did not invent Champagne, he greatly improved the quality of the wine with his innovative techniques and became synonymous with the high standards and excellence of Champagne production. His contributions to the Champagne industry were so significant that the renowned Champagne house Moët & Chandon named their luxury cuvée after him.
In 2001, he introduced the “Superflat” aesthetic, a movement blurring high and popular art while reflecting Japan’s post-Hiroshima condition and the legacy of Nihonga, manga, and anime. Hallmarked by two-dimensionality and the absence of perspective, his style permeates every medium. BETC ETOILE ROUGE signs this new creative chapter for Dom Pérignon, drawing deeply from the Maison’s enduring legacy. With this new campaign, Dom Pérignon reaffirms its vision of creation as an eternal journey, to inspire the world toward elevation. Dom Pérignon has launched Creation is an Eternal Journey, a new campaign that extends its longstanding relationship with the arts into 2025. At the center of this chapter are seven cultural figures—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi dom perignon champagne price Murakami, Anderson .Paak, and Iggy Pop—each offering a personal perspective on the creative process.

Created by a monk, it has grown to be the drink of the gods, the drink of creatives simply because at its core it is a creative house. The evening marked only the beginning of Dom Pérignon’s new creative chapter – one that will continue to unfold in the months to come. Receive a weekly delivery of Champagne news, videos and  tasting notes, straight to your inbox. In a world where almost everything is commodified, even our quiet moments of vinous contemplation, Murakami reminds us that luxury can be playful. Dom Pérignon reminds us that even with all the playful distraction, the wine itself must still, at a bare minimum, be good. The packaging, for those who care for such things, is wonderfully, hilariously loud.
Whether for cellaring, gifting, or enjoying on life’s most meaningful occasions, this is a release that will only appreciate in value and prestige. The gift box features Murakami’s signature smiling flowers and modular design, inviting collectors to curate a blooming tableau. With the bottle as both canvas and cuvée, this release is not only a celebration of fine winemaking but also a multisensory encounter with bold visual storytelling. For Dom Pérignon, creation is an eternal journey that creates resonances between the past, present, and future. Over the years, legendary cultural and artistic figures have become part of this journey – some inspired by Dom Pérignon, others inspiring it. Building on this storied legacy, a new chapter has launched in May 2025, a chapter rooted in its unwavering commitment to creation and its enduring dialogue with iconic creators like Takashi Murakami.
You can browse our Dom Perignon collection at a great price, and we also offer free delivery on orders over £99. An exceptionally rare Champagne, showcasing Dom Pérignon’s mastery and Murakami’s modern artistic vision. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE.

Furthermore, LVMH chairman Bernard Arnault’s Fondation Louis Vuitton reportedly holds at least eleven of Murakami’s works in its collection. Dom Pérignon has a long-standing tradition of working with visual artists, making tributes to or collaborating with figures like  Andy Warhol, Jean-Michel Basquiat, Jeff Koons and David Lynch since 2005. The Murakami collaboration will also include a separate, exclusive “luminous objet d’art” to be released later.
The campaign features Tilda Swinton, Zoë Kravitz, Anderson .Paak, Iggy Pop and Takashi Murakami, as well as Swedish dancer  and choreographer Alexander Ekman and northern Irish chef Clare Smyth. The hip-hop world baulked and among those taking offense was Jay-Z, who boycotted it while promoting rival champagne brand Armand de Brignac, colloquially known as Ace of Spades. In 2014, he took a 50% stake in the brand and profits rolled in as other rappers promoted it too.
The nose initially reveals roasted notes, gradually opening up to floral aromas of jasmine, lime blossom and a hint of orange. It offers us a diversified aromatic palette, with enveloping nectarine aromas and hints of bitter orange. By uniting Murakami’s fantastical world with Dom Pérignon’s timeless craftsmanship, this collaboration transcends categories. It is not simply a luxury release, but a cultural moment that captures the imagination. For collectors, aesthetes, and Champagne lovers alike, it offers an opportunity to own a piece of the extraordinary. They've been busy identifying the best plots, best clones and best raw material so this 2010 is the result of long research.

To make it, the winemakers begin with the still red wines of Pinot Noir, vinified separately to achieve perfect color and structure before blending. The result is an exquisite harmony between fruit intensity and refined freshness. The champagne then spends over a decade aging on its lees, allowing the flavors to integrate and the texture to develop its signature silkiness. Whether viewed as an art piece or a marketing effort, the campaign marks a high point for how luxury branding can intersect meaningfully with culture. Dom Pérignon isn’t just toasting to the past—it’s looking ahead, uncorking new ways to stay connected to the ever-changing pulse of creativity. By enlisting Collier Schorr to frame this message, the campaign sidesteps the overly staged look that defines many high-end ads.